After the sale of 80.1% of Chrysler Holding LLC in May 2007 the company was renamed in October to Daimler AG with the shareholders' approval.

Chairman of the Board of Management Dr. Dieter Zetsche emphasised the clear difference between the Group brand of Daimler and the Group's various product brands, such as for example Mercedes-Benz.

"With the Group name of Daimler we are clearly demonstrating that we are starting a new chapter in our history while also honouring our tradition as the inventors of the automobile. This tradition will continue to be a key part of our identity in future – or you could also say part of our 'DNA'“, explained Zetsche. At the same time, he said, the company is looking forward: "Our origin and future, tradition and pioneering spirit – we want the name 'Daimler‘ to express the harmony of these dualities.“