Zawawi launches the iconic Mercedes-Benz CLS

  • Flawless features: a new design language for the second generation
  • Stunning style: LED High Performance headlamps
  • Refined performance: three engine versions available in Middle East
  • Deft agility: lightweight construction and new electro-mechanical Direct-Steer system
  • Confident presence: Active Blind Spot Assist and Active Lane Keeping Assist
  • Efficient thirst: up to 25 percent lower fuel consumption

Zawawi Trading Company, the authorized general distributor of Mercedes-Benz in the Sultanate of Oman, launched a new season for the iconic Mercedes-Benz CLS in suitably spectacular fashion recently, hosting a stunning event aboard a luxury mega yacht in the Gulf of Oman.

The CLS four door coupé made fashionable jaws drop when it first debuted in 2003, and quickly established itself as the ultimate must-have style statement for drivers across Oman and the Middle East. The glittering new CLS launch event, which also celebrated the 125 years of innovation for Mercedes-Benz, was attended by upto 150 VIP guests - including senior Zawawi and Mercedes-Benz representatives, government officials, customers, and local business leaders.

Guests were welcomed by regally clad Arabian horses and riders as they boarded the MV Loaloat Al Behar – or ‘Pearl of the Seas’ – luxury mega yacht moored in Port Sultan Qaboos, before enjoying sumptuous drinks, canapés and a sunset cruise of Muscat’s majestic coastline in the Gulf of Oman. The new CLS was dramatically unveiled by the event host Waleed Bin Omar Zawawi.

Guests were then treated to a luxurious slice of ceremonial cake to celebrate the new CLS, and the one and a quarter century birthday of the German luxury automotive manufacturer.

The charismatic CLS will be easily recognised when it hits roads across the Sultanate this month. With distinctive design elements inspired by the breakthrough SLS AMG super sports car, the CLS sports a new scowl courtesy of LED High Performance headlamps, and will be available to the image elite as a V6 CLS 350, a V8 CLS 500, or a supercharged bi-turbo V8 CLS 63 AMG.

Mercedes-Benz creation in 2003 of a new category that combined the elegance and dynamism of a coupé with the comfort and functionality of a saloon, delighted customers and stunned the German automotive manufacturer’s competition. For many years since 2003, the CLS endured as the only four-door coupé in its class, and has been the chariot of choice for 170,000 owners worldwide.

"Customers across Oman have rewarded Zawawi for our courage in launching a completely new vehicle concept onto the market," explained a delighted Craig Hardie, CEO – Automotive, Zawawi Trading Company. "And with its exciting design and refined sportiness, the new edition of the CLS also benefits from the fact that Mercedes-Benz is a whole generation ahead of the competition with its four-door Coupé."

Mercedes-Benz Oman