The Oman launch of the innovative and sporty new Mercedes-Benz models will draw gasps from the Sultanate’s fashionable automotive elite with their stunning looks and youthful, aspirational characters.

The C-Class Coupé enters a new market segment for Mercedes-Benz, offering a sporty compact coupé with classic proportions and a forward-looking, expressive style, and technology that includes a new generation of telematics with internet access. From the side, the new coupé beguils with its flat silhouette, powerful shoulders and narrow C-pillar in a classic three-box design.

Also set to wow onlookers is the C-Class Coupé’s trim parts, which are available in a porcelain piano-lacquer look - a first in automotive engineering – which complement the car's exclusive interior feel.

The C-Class Coupé is available from ZTC as C 250 BlueEFFICIENCY, and C 350 BlueEFFICIENCY engine versions. A 457hp 6.3-litre C 63 AMG Coupé V8 engine version is also offered, with the option to be boosted to 487 hp with the AMG Performance package.

The launch of the new SLK Roadster in Oman marks the third generation of one of the most exciting and successful sports cars ever built, designed to take driving pleasure and open-air enjoyment to a new level. It blends light-footed sportiness with stylish comfort, a striking sports-car design with total suitability for everyday use, and top performance with exemplary ecology.

Perfectly suited for the the Sultanate’s stunning celestial skies, the SLK proudly introduces Oman to its world-first panoramic vario-roof with MAGIC SKY CONTROL, which switches to light or dark at the touch of a button. Three new direct injection engine powered SLK models will be available from ZTC. Four-cylinder engines include the 184 hp SLK 200 BlueEFFICIENCY and 204 hp SLK 250 BlueEFFICIENCY, and the 306 hp V6 engine in the SLK 350.

Speaking on the launch, a delighted Craig Hardie, CEO – Automotive, Zawawi Trading Company, enthused: “2011 is a momentous year for Zawawi Mercedes-Benz. 125 years since the invention of the automobile by founding fathers Karl Benz and Gottlieb Daimler, Mercedes is still creating cutting edge luxury vehicles with ground-breaking designs, with ZTC delivering them to our customers in Oman for over five decades. But this year is different. With the new C-Coupé and SLK models, this is the year that Mercedes-Benz stops being the car your Dad drove, and becomes the car that you drive.”

“Mercedes-Benz cars, and especially our coupés, have become like the new generation of Oman’s entrepenuers. They’re confident, beautiful, desirable, fashionable, ambitious, young and successful, whilst always remembering core values of safety, quality, reliability, comfort and efficiency. There’s definitely no missing the glint of the three pointed star either,” added Hardie.