The new Mercedes-Benz SLS AMG was launched during an exclusive event held at the Shangri-La's Barr Al Jissah Resort & Spa. The function was inaugurated by Mr. Waleed Bin Omar Zawawi, Deputy Chairman of Zawawi Trading Co. L.L.C. The evening began with the affluent guests being entertained with fascinating salsa dance routines performed by international artists and a glamourous fashion show. This was followed by a thrilling reveal of the new Mercedes-Benz SLS AMG which dramatically drove out on to the ramp right into the middle of the ballroom. During dinner a live band treated the audience with classical jazz music which added a further elite touch to the evening.
“The car was designed from scratch, which means the SLS AMG is not based on any other Mercedes-Benz vehicle platform. And, anyone who truly wants to understand AMG and what lies at the heart of our performance brand has to drive the Mercedes-Benz SLS AMG” said Mr. Frank Bernthaler, Director Sales & Marketing Mercedes-Benz Cars, Daimler Middle East.
“This highly desirable interpretation of one of the world’s greatest sports cars will certainly become a classic in its own right and we have had considerable interest in this style icon of a sports car since its debut at the Dubai Motor Show last December,” said Mr. Adarsh Taneja, Acting General Manager, Passenger Car Sales, Zawawi Trading Co. L.L.C.
The new SLS AMG is the first Mercedes-Benz with an aluminium body and chassis and is also the first vehicle independently developed by AMG. This not only takes the brand into a new era, but also demonstrates considerable development expertise. Thus ensuring that the new gullwing will offer a unique blend of Mercedes-Benz and AMG values.