Taking place during Mercedes-Benz’ 125th Anniversary since its invention of the automobile, the significant sales increase was achieved thanks to a concerted effort by ZTC to improve sales and marketing processes within its Commercial Vehicles division. The growth was also bolstered by ZTC’s new stock planning facilities, which allowed the company to achieve a more fo-cussed and robust sales approach for the German automotive manufactur-er’s products in the Omani market place.

New customer servicing initiatives - such as the Mercedes-Benz ‘Field Force’ mobile workshop team - were also implemented by Zawawi to deliver Commercial Vehicle fleet clients with a more personalised experience, and included on-site vehicle checks, inspections, and Driver Training Pro-grammes to improve core competencies such as defensive and economic driving.

Craig Hardie, CEO – Automotive, Zawawi Trading Company, said: “2011 was a year of great change in the Commercial Vehicle division of ZTC, as we continue to improve and expand our services and customer experience. This is a trend that we strongly intend to continue well into 2012, with nu-merous new and exciting projects planned for introduction this year.”